Me, on paper.
Experience.
Senior consultant, PartnershipS
DIAMOND
Marketing is storytelling. And stories are more powerful when they’re shared. That’s where partnerships come in. Because too much brand marketing is done in isolation. By working with other great brands, we can tell bigger, better stories (and reap the rewards).
Guiding clients on all things brand partnership, with an emphasis on portfolio strategy, creative platform development, evaluation and analysis, and partnership agreements. Joined as the second member of a nascent practice, contributing to 35% YOY growth, and elevated to Senior Consultant.
CLIENTS
TD Bank [Canada & US] | Aphria | General Mills | Mazda | Steam Whistle
consultant, Sponsorships
lumency
Responsible for Analytics & Insights team, workflow, and deliverables in supporting sponsorship strategy within integrated marketing plans. Oversaw sponsorship evaluations and consultations on multiple $10M+ properties in Canada/US and Globally.
CLIENTS
Anheuser-Busch In-Bev [Canada, US, Mexico & Global] | Toyota | Lexus
COORDINATOR, YOUTH DEVELOPMENT
CANADA BASKETBALL
Lead the advancement and operations of Steve Nash Youth Basketball, the national grassroots development program of Canada Basketball. Managed 250+ programs and helped increase national participation by 50% in two years (20,000+ members).
Education.
MBA
IVEY SCHOOL OF BUSINESS
Emphasis on consulting, strategy, technology, and marketing. Industry Director, Business of Sport & Entertainment Club.
sport business management
ALGONQUIN COLLEGE
Emphasis on marketing, partnerships, media and communications, and program management. Carleton University Varsity Athletics Intern. ASBM Bid Competition Winner (St. John's Sevens Bid Committee President).
PHYSICAL & HEALTH EDUCATION
QUEEN'S UNIVERSITY
Emphasis on coaching, sport expertise, health promotion and policy, with electives in business marketing strategy and media. Student Assistant Coach, Men's Basketball. Student Athlete Services Assistant. Varsity Strength & Conditioning Staff.